CUSTOMER STORY

HdL Companies

HdL Companies Partners with VFP for a Smarter Financial Operations Roadmap

Summary

HdL Companies, a national leader in revenue and tax administration for local governments, partnered with VFP Consulting for an independent Financial Systems Health Check. Using a “reverse-demo” approach, VFP assessed HdL’s Certinia environment across billing, AR, AP, reporting, and close processes. In roughly four weeks, VFP delivered 24 practical, prioritized recommendations to streamline operations and unlock the full value of HdL’s financial systems.

The Opportunity: Scaling Financial Operations   HdL Companies provides revenue, tax, and license administration services for local governments across the country. Behind this critical work is a finance and accounting operation that requires reliable systems, clean reporting, and processes that can scale with a growing organization. As HdL Companies continues to scale nationally, its finance team identified opportunities to further standardize workflows, expand system-supported reporting, and reduce manual steps across key financial processes.

 

The Approach: A Focused Systems Review and Prioritized Roadmap

As part of its ongoing investment in scalable systems and operational excellence, HdL engaged VFP Consulting for an independent viewpoint. VFP Consulting began with a focused Financial Systems Health Check designed to understand HdL’s current operational state and turn that understanding into a practical roadmap. Rather than starting with a generic template, VFP used a “reverse-demo” approach, asking HdL’s finance and accounting team to walk through exactly how billing, accounts receivable, accounts payable, reporting, and close processes were being completed. This allowed VFP to look past the technical configuration to see where the team had built workarounds, and where the root issue was process alignment rather than technology alone. In roughly four weeks, VFP delivered 24 practical, prioritized recommendations to HdL’s finance team.

 

Why HdL Chose VFP for an External Systems Review As HdL expanded, finance workflows, reporting needs, and system requirements evolved with the organization. The company wanted an independent assessment of how its existing Certinia investment could better support current operations while creating a stronger foundation for continued growth. Over time, organizational growth, staff transitions, evolving workflows, and varying levels of system familiarity created an opportunity to further optimize Certinia and ensure it continued to support the organization’s current needs.

 

To maximize the value of its investment, HdL sought a partner with deep platform expertise and the ability to understand its unique workflows and existing customizations. VFP was selected for its distinct human-centered consulting approach, which prioritizes understanding how teams operate, where manual processes can be streamlined, and how enhancements can be introduced in a practical, sustainable way.

 

By evaluating HdL’s day-to-day operations and collaborating closely with stakeholders, VFP developed a tailored strategy to better align Certinia with the organization’s business processes, improve efficiency, and position the platform to support future growth.
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900+ local government agencies served

$4B+ revenue recovered for local governments

24 actionable roadmap recommendations delivered

 

Initial Goals and Objectives

 

When initiating the system evaluation, HdL set out to eliminate systemic operational friction and build a clearer path toward modernizing their finance and accounting
department. Their key objectives included:

  • Uncovering the root causes of process inefficiencies and manual workarounds.
  • Optimizing core finance and accounting workflows such as collections, accounts payable, and bank reconciliation within their Certinia environment.
  • Transitioning critical reporting away from offline tools like Excel and Access and toward stronger, Certinia-supported reporting practices.
  • Establishing a trusted, prioritized roadmap for future technology enhancements and automation.

So far, our experience with VFP has been very positive. They clearly are very knowledgeable about Certinia and related products. Looking forward to the next phase of recommendations and fact-finding.

-Richard Acevedo, Controller, HdL Companies, Discovery-phase feedback

Impact of System Enhancements and Workflow Optimization

The comprehensive diagnostic delivered immediate clarity and a practical plan to unlock the full value of HdL’s financial systems:

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A Practical Roadmap

HdL received 24 specific recommendations tied directly to real workflow pain points, making it clear which next steps to prioritize.

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Cleaner Billing & Collections

VFP identified opportunities to improve invoice delivery, reduce manual consolidation, and correct collections logic to prevent unnecessary customer follow-ups after

  partial payments.

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Stronger Reporting Foundation

HdL gained a clear path to move key reporting away from legacy tools toward stronger, system-supported reporting practices.

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Less Manual Close Effort

Bank reconciliation, prepaid expenses, and month-end close activities were identified as prime candidates for more controlled, system-supported workflows.

Practical AI Automation: From Five Days to Same-Day

During the health check, VFP identified a critical bottleneck: one department was receiving sales invoices as PDFs and manually re-entering the data into a CSV template for Certinia import, a tedious process that took up to 5 days per month.

 

Rather than deploying technology for technology’s sake, VFP scoped a targeted, Claude-powered AI automation approach. By parsing PDF invoices directly into the required DataStream CSV format, the proposed solution compresses a five-day process into a same-day task. Crucially, the automation was designed with client control and human validation at its core, ensuring the finance and accounting team retains review capabilities and can completely trust the data entering Certinia.

What’s Next

What began as a focused health check has established a strong foundation for continued partnership. With a prioritized roadmap in place, HdL and VFP are moving from identifying opportunities to implementing practical improvements across finance operations, reporting, and automation.

 

The success of the diagnostic has also opened the door to broader Advisory Services. Together, HdL and VFP will explore advanced capabilities, including Billing Central, Revenue Recognition, and practical AI-assisted automation, ensuring HdL’s financial technology package evolves seamlessly alongside the business.

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Raul Acosta

Sales Director

As an agile, focused and collaborative team player Raul strives to consistently take a holistic approach and make an impact with each networking experience and partnership forged.

 

With 15+ years of experience in sales strategy, application sales, and relationship management, he excels at solving complex business challenges through data-driven insights, superior customer service, and relevant Salesforce expertise.

 

As a former trusted advisor at Certinia and Salesforce, Raul has successfully implemented strategies that drive revenue, align business units, engage target audiences, strengthen brand image, maximize productivity, develop people, transform processes, and improve overall customer experience, showcasing his commitment to clients, partners, and colleagues.

Michael Kelly

Engagement Director & Head of Project Management

Michael, with a background in project financial management and analysis, has spent over a decade in various project management roles. Leading clients, project teams, and fellow project managers, he ensures successful project deliveries and implementations. Michael’s PMP Certification enables him to stay current with the latest industry standards and project management practices.

 

Passionate about his field and role, Michael finds fulfillment in successful projects, tangible results, and meeting client needs.

 

Throughout his experience in engagement management Michael has successfully led over 25 clients, projects, and go-lives. He has overseen a project budget portfolio of $25 million per year, managing 21 separate project engagement efforts concurrently for his client base. In his career, Michael has hired, trained, and personally managed a team of over 50 project managers.

 

He has also contributed to the development and training of new agile project methodologies in multiple companies.

 

Currently, at VFP, Michael has played a crucial role in implementing the new agile methodology across all active projects for their client base in 2023.

Greg Plaisance

Managing Consultant

Throughout his career at VFP, Greg has progressed from the role of Consultant to Senior Consultant and currently serves as a Managing Consultant.

 

With 15 years of experience in the financial services industry, Greg possesses a diverse skill set that spans Retail Banking, Post Audit, and Consulting. He holds 3 Salesforce certifications and 2 Certinia certifications, showcasing his expertise in areas such as Accounting, Revenue Recognition, Billing, and leadership strategy. Greg’s extensive background equips him with a deep understanding of financial processes, enabling him to offer valuable insights and guidance to clients within the industry.

 

Passionate about process improvement, efficiency, and leadership he helps companies by managing the systems that support their core objectives, allowing them to focus on their key goals.

 

Greg aims to build VFP into a premier consulting firm that is highly sought-after by both clients and professionals as a desirable place to work.

Kristin Hubbard

Managing Consultant

Kristin, a seasoned Salesforce and Certinia professional since 2011 specializes in Financial Management, specifically focusing on areas such as Billing, Revenue, and Accounting.

 

With a degree in Accounting, Kristin began her career as a Billing Specialist, where she actively contributed to the implementation of Salesforce and Certinia, showcasing her problem-solving skills and passion for process improvement.

 

Recognizing her abilities, she transitioned to the role of Certinia Administrator, playing a crucial role in the system’s global rollout. Later, as a Business Systems Manager, she assumed responsibility for the entire Salesforce platform. Motivated by her love for the job and a desire to help multiple organizations, Kristin pursued consulting, specializing in Certinia ERP and leading consultant teams for approximately eight years.

 

Since 2018, she has played a vital role in planning and executing the Florida Dreamin event. Recognized as a Salesforce MVP in 2023, she holds 7 Salesforce and 1 Certinia certification, demonstrating her expertise and dedication to growth.

 

Kristin understands the value of embracing technology and streamlining processes to reduce costs and enhance profitability. With expertise in Salesforce and Certinia, she guides organizations to implement efficient systems, optimize operations, and achieve financial success.

Ty alibhai

Managing Consultant

Ty is a seasoned consulting leader who has focused his experience over the last 15 years on the Salesforce platform and solutions in its ecosystem. He brings 20+ years of business knowledge, consulting experience, and a knack for successful Salesforce and Certinia implementations in the quote-to-cash space. Ty has successfully implemented technology solutions such as Salesforce and Certinia to over 100+ customers over his career and has led/managed consultant teams of 5-10 people.

 

Graduating from UC Berkeley’s Haas Business School and with a strong background in Computer Science, he launched his career in technology consulting. He focused his career on the Salesforce platform after experiencing success at Salesforce in the early 2000s and growing that knowledge with consulting partners the latter half of his career. His knowledge spans multiple industries, solutions, and market segments from SMB to Enterprise level experience.

 

As part of his role at VFP, he effectively manages a team of consultants, empowering them to achieve their career objectives. He also leads project teams and ensures the seamless adoption of technology, thereby driving client success at VFP.

 

Driven by a strong desire to make a positive impact on customers’ lives by simplifying their experience with new systems he excels as a leader, mentoring consultants and guiding project teams to successful outcomes.

Nick Anderson

Managing Consultant

A global Salesforce and Certinia consulting and implementation leader, Nick is an expert in his field with more than 8 years of experience on the platform, specializing in Quote to Cash and Professional Services Automation best practices.

 

With a focus on mid-market and enterprise accounts, Nick brings a deep knowledge of best practices to all aspects of client projects including change management, business process documentation & improvement, system configuration, revenue recognition and managed services.

 

With an extensive background in International Business and PSA solutions, Nick is the driving force behind the VFP consultants, helping the team tap into their full potential in order to deliver excellent results.

 

Never one to back down from a challenge, Nick embraces his ever-changing environment and encourages customers to do the same as a way to drive further success down the road. He stresses the importance of clear communication and building strong working relationships in order to effectively articulate a vision for the future of a business.

 

Using his own years of consulting experience as a touchstone, Nick’s focus is on developing talent and ushering in customer success for the VFP team across the board.

Doug Johnston

Chief Operating Officer

Building scalable large-capacity services teams in enterprise environments for more than 25 years, Doug is focused on operational excellence and builds high-quality and high-growth companies and teams.  


As COO, Doug’s responsibilities encompass overseeing all facets of customer services including a Project Management team, internal operations, and a team of expert consultants. His primary focus lies in fostering a high-performing team and culture, guiding its development, providing support, and offering coaching to optimize efficiency.

Doug’s diverse experiences in industries including software services, government, private sector, medical, and beyond have led to the development of a global team, overseeing projects ranging from small initiatives to multi-million dollar implementations and long-term relationships with clients.


With unwavering determination, Doug strives to establish a top-tier consulting firm in collaboration with VFP’s CEO, Stephanie Taylor. Together they shared a vision that transcends software implementation, aiming to provide value, challenge conventions, and leverage expertise for optimal outcomes. Though strategies shift with growth, the core objective of building an exceptional company remains a constant in Doug’s journey. 


Doug joined VFP in its infancy, with a goal to grow the team and scale the operation – which is now doubling year over year, based on a passion for people matched with a deep sense of purpose. With 2x INC5000 placements under 1000, team growth of more than 10,000%, high customer success ratings and stability within the team, his leadership has proved vital to positive growth and long term stability for VFP. 

Stephanie Taylor

Chief Executive Officer

A sought-after leader with a 20+ year history working with global Fortune 500 companies, Stephanie is a business process expert with a deep and well-recognized expertise in the Salesforce and Certinia ecosystems, with a focus on Quote-to-Cash, ERP, CRM, and Financial Management.

 

Stephanie founded VFP Consulting to offer companies with access to a 360 approach to not just implementing but managing their technology investments over time, from aligning people, process and product needs to long term management that maximizes the investment and fuels growth and business needs over time. 

 

Front-line experience overseeing 100+ projects and relationships with diverse clients, from mid-market enterprises to billion-dollar enterprises, Stephanie’s expertise spans high-growth businesses, private equity, mergers and acquisitions across various industries. Her leadership at VFP places a premium on the core values behind the name – Vision, Focus, and Passion.