With strategic and tactical help from VFP Consulting, the Salesforce/Certinia platforms will allow MDA to achieve two important milestones:
These changes will be the backbone of MDA’s future and will empower tens of thousands of volunteers and staff in 84 offices across the country.
One of America’s best-known and well-loved charities, the Muscular Dystrophy Association, was founded more than 70 years ago. MDA has been known for its innovation over the years, including the first celebrity telethon in 1956, to investment in ground-breaking science and care, and that transformation continues with a new digital strategy. Today, they are embracing a new round of innovation to streamline the organization, serve the many committed donors and volunteers, and continue transforming lives through science and care.
They faced issues including:
That means Mike Kennedy, as the new CFO in 2018, needed to align MDA’s people, maximize the processes that support their communities, and pace the team through a digital transformation that landed them with a one-platform Salesforce strategy with Certinia ERP Cloud.
“I don't give recommendations easily. But I can for VFP - I appreciate that they are more than a software implementation company, and have become my partners in a massive transformation.”
EVP & CFO, Muscular Dystrophy Association