How a customer-centric ERP helps Kin+Carta change the game


Chicago – yes, even in the dead of winter. With her bike locked up and a LaraBar already unwrapped in one hand, Rachel would log onto her computer at work. At 8:30 AM on a Monday, Rachel already has the buzzing energy of a business professional on a Friday. 

It’s a stark juxtaposition to the image that usually comes to mind when one thinks of a busy Resource Manager at a fast-growing company. But Rachel had a secret weapon. At Kin + Carta, Rachel oversaw the day-to-day company billable utilization goals on FinancialForce across the Americas team. From 9 AM – 5 PM, Monday to Friday, Rachel lived and breathed the enterprise resource planning tool, adding finesse to a position that can often pull you in multiple directions at once.

Can you believe 280 people were managed by sticky notes on a whiteboard? Now, I’m able to make reports and dashboards that simplify our resourcing and present the information we need in order to make key decisions every day.

Rachel Manigault, PSA Product Owner at Kin + Carta  

New York, Denver, and Buenos Aires, Kin + Carta has been named a Leader in digital experience by Forrester Research and previously recognized as one of the best places to work by Great Places to Work. 

Just six months ago, Rachel transitioned out of Resource Management and became the global PSA Product Owner after the leadership team saw the positive impact professional services automation had on the team at Kin + Carta.  With this first implementation guiding the way, four companies have since rolled out professional services automation under the Kin + Carta umbrella with more already scheduled on Rachel’s product roadmap.  “FinancialForce’s PSA software allows me to take a step back and see everything that’s running – assignments, projects- and look at the bigger picture,” says Rachel. “It allows me to look at what could happen. My COO and talent acquisition teams love that.” 

With full visibility across the entire business, Rachel can make accurate reports and dashboards that simplify things for presenting critical information when the company has turnover or several new pipeline opportunities. “I love having access to so much data and that we’ve had such wide adoption. It’s so cool to get asked a question and be able to go back to the data, analyze it, and get the information I need to answer the question. Sometimes it’s about the future. Sometimes it’s about the past – but it’s all there.” 

Go back two and a half years, however, and Rachel will paint you a much different picture. “Can you believe 280 people were once managed by sticky notes on a whiteboard?” 

VFP consulting came up with the process options and tool – and I came up with how that would work for Kin + Carta. I ran it by Nick and if we both agreed, we would implement it

Rachel Manigault, PSA Product Owner at Kin + Carta  

The whiteboard wall where available resources and demand were being tracked would get updated daily by multiple people without notice as new information came in. Rachel acknowledged that it left a lot of room for confusion. “The way we were doing things was not scalable.”

Working closely with Nick and co-workers-Elena Buckley from Client Finance and Peggy Dowell Director of Delivery Operations- Rachel was part of the core team that helped craft a viable solution for the company to move to SaaS Professional Services Automation. 

Nick and the VFP team were able to sit down and hear how Rachel and the team currently worked, how they wanted to do things and shared the various ERP solutions available to them – sticky notes non grata. 

“VFP Consulting came up with the process options and tools – and I came up with how that would work for resourcing [resourcing at] Kin + Carta. I ran it by Nick and if we both agreed, we would implement it. “The “it” being FinancialForce. The cloud-based resourcing system was a big transition for the company. 

By having the implementation experts at VFP Consulting usher in FinancialForce company-wide, Rachel has seen the company transform into a data-driven business with insights they couldn’t have dreamt of having only a few years earlier. She’s witnessed the transformation from making decisions based on a “gut feeling” to data-driven methodology and appreciates how it’s provided answers to questions that were once indecipherable.

“I got asked about a month ago, ‘What should our healthy benchmark be?’ I knew that on all the targets, I was able to determine what a healthy number should actually be and share that with the team. It was really nice to have such a straightforward way to get to that answer whereas before, it would have been very difficult to do.”

“We still use our gut! But we use our gut to make decisions based on the data” 

Nick Anderson , Managing Consultant at VFP, and the team have been working with Rachel and Kin + Carta team since the start of their switch from manual to automated two years ago and have seen the transformation firsthand. “Now Kin + Carta has separate businesses in their organization running on one platform and communicating with each other and sharing the same data,” says Nick. “That’s what‘s been the most rewarding for me, to see it all come together into a single platform.”

It’s also made everyone else better equipped to handle their responsibilities and technology. “We still use our gut!” Rachel says. “But we use our gut to make decisions based on the data.” 

VFP Consulting helps businesses streamline their Quote to Cash operations, processes, and systems on the Salesforce platform. As an industry-leading implementation partner, and Inc/ 5000 company, VFP Consulting’s aim is to provide clients a 360 view of their business in a single cloud platform. They work closely with FinancialForce to deliver reliable PSA and full-stack cloud ERP solutions for businesses internationally.